The things that are driving the popularity of digital media include consumers themselves, marketing agencies and business owners. There is increased demand to showcase quantifiable results today, and this makes it a dream for any marketing agency to go digital. A lot of digital media, such as social media, websites, and mobile advertising are pretty easy to monitor compared to traditional forms of marketing like print and radio.

Business owners are increasingly drifting towards different forms of digital marketing because they are cost-effective.  Creating a website, creating a social media page and email marketing campaigns to engage customers is relatively inexpensive compared to traditional forms of marketing like direct mail and print advertising. The awesome thing about digital marketing is that digital channels are accessible to any business regardless of size. Essentially, it has helped level the playing field for small businesses and startups.

The rapid growth of digital marketing has also benefited consumers. They no longer have to flip through physical business directories or phonebooks to find products and services. They simply log into their computers or use their mobile devices to access them.