An Easy-To-Understand Guide to Digital Marketing

In this age of business development and branding, you may not make any headway without digitalization. In this segment, we are going to talk about digital marketing and ways you can utilize it to grow our businesses.

What is digital marketing?

Digital marketing entails all processes geared towards creating awareness for businesses and their brands via digital media channels. Examples of digital media include social media, digital video, websites, and digital audio and electronic books. Ideally, any form of promotion conveyed electronically is considered digital marketing. Marketing strategies like print advertising, person-to-person (P2P) marketing, and other forms of marketing outside the digital space are considered traditional marketing. However, increased digitalization has seen marketing strategies like posters, billboards, direct mail, print ads, and print directories increasingly being connected to the digital strategies.

business and brand

Why people are drifting towards digital marketing

The things that are driving the popularity of digital media include consumers themselves, marketing agencies and business owners. There is increased demand to showcase quantifiable results today, and this makes it a dream for any marketing agency to go digital. A lot of digital media, such as social media, websites, and mobile advertising are pretty easy to monitor compared to traditional forms of marketing like print and radio.

Business owners are increasingly drifting towards different forms of digital marketing because they are cost-effective.  Creating a website, creating a social media page and email marketing campaigns to engage customers is relatively inexpensive compared to traditional forms of marketing like direct mail and print advertising. The awesome thing about digital marketing is that digital channels are accessible to any business regardless of size. Essentially, it has helped level the playing field for small businesses and startups.

The rapid growth of digital marketing has also benefited consumers. They no longer have to flip through physical business directories or phonebooks to find products and services. They simply log into their computers or use their mobile devices to access them.

drifting towards digital marketing

Digital media can help you grow your business and brand

Regardless of the size of your business, you are able to advertise and market your business using the various digital channels. Note that the cornerstone of your marketing campaigns will be your website. So, dedicate a lot of time, effort and money to building a great website. Your website should sufficiently represent your brand’s message, feel and look. It should also sufficiently communicate to your target audience, and be easily be found by online searchers. Also, make sure that your website is current, offers numerous channels for customer communication, and link up with other marketing campaigns.

Experts recommend that you hire a professional web designer to design a website that will help you grow your business and brand. The web designer should have extensive experience and expertise in web development and search engine optimization. You should look at your website as your top business investment because it’s the cornerstone to and from which every digital channel will lead.

Things to do after your digital marketing website is up and running

Once your website is up and running, you can start conducting your email campaigns to get in touch with your target customer through social media. You can always hire an experienced marketer to take charge of your email marketing campaigns. But if you’re operating on a slim budget, this can be done by an in-house marketing team. Just ensure that whatever method you choose, it leads to customers trooping to your website and converting.


Digital marketing is taking over the world. In fact, statistics show that by 2020, 80% of marketing campaigns will be through digital channels. So, if you’re not using digital marketing channels to grow your brand, start now.

Digital Marketing


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Updated on 2018-04-30T11:44:04+00:00, by admin.